From New York City’s Upper East Side all the way to Helsinki & even New Zealand, street style photography is big business. With an internet culture fixated on immediate updates from the world of fashion, snapping pictures of well-dressed “real people” is one of the fastest ways for a photographer to create a name for themselves. The Sartorialist is an internet phenomenon, & he’s not the only one. Tommy Ton of JAK & JIL recently shot teen blogging sensation Tavi for Vogue Paris, while Craig of Altamira regularly shoots for the Vogue franchise. With books published, advertising campaigns secured & a rabid online fan-base, it seems like photography skills & an eye for style is a sure route to success. But when it comes to really being inspired by street style, what are you most influenced by? The Sartorialist, Tommy Ton & Altamira all hang around outside fashion shows, shooting the cream of the crop — the men & women, editors & models who can afford (or are given) the very best in designer names. Most of us can’t afford that kind of luxury — so how much does what you see on those blogs really affect your day-to-day aesthetic?



