The Sunset Strip is sex, drugs, and rock ‘n roll. It has been for as long as anyone can remember. After years and years of such wear and tear, it shouldn’t come as a surprise that it might need a teensy weensy bit of tender love and care. Fortunately The Sunset Strip Business Association has its back. The committee kicked off the $5.4 million Sunset Strip Beautification Project in January 2010, giving West Hollywood a facelift with improvements such as replacing faulty traffic signals, repaving the boulevard for the first time in 75 years, planting new trees, making parking meters credit card accessible, etc… The official “re-opening” of The Strip took place on Thursday, August 12th, with the unveiling of one final touch, GuitarTown, a public art project featuring 26 ten-foot tall fiberglass Les Paul model guitar sculptures that were donated by Gibson, decorated by local artists, and scattered all over the strip.
