The Mercedes-Benz Fashion Show kicks off in New York City next week, and the stakes are high.While celebrities are awash with event invitations, fashion bloggers and lesser-known magazine editors are busy scrounging, begging and scraping the bottom of the barrel to secure just the tiniest piece of coverage. Some designers are known for their disdain of bloggers, but others have embraced the new wave of journalism, with key players such as Chanel, Dior and Rodarte inviting their biggest fans to sit front row.



