Swag. It’s the term you love to hate, but it’s easy to tell who has it and who doesn’t. Brooklyn’s Theophilus London has it, and not just in one place. His debut album, Timez Are Weird These Days, doesn’t drop until July 19, but he’s already been featured in more fashion spreads than your average supermodel, and his mixtape game has been on point for a minute now. A YouTube search will pull up performances at Cannes and Letterman, and London’s Tumblr is constantly popping off with stylish photos of him in various locales across the globe. Pretty soon you’ll even be able to dress like him. A collab with Cole Haan will see a limited run of TL-signature, triple blue suede loafers on the shelves of select boutiques. So are these for fashion or for function?
“F*ck fashion. This is lifestyle!” he says. “This is for kids to jump on a plane with. This is for you to wear to the all-white party this summer, hanging out pool side. You could rock these to the store. Your girls can rock these unisex!”
Consider yourselves on notice. Check out his first single, “Last Name London,” then download 2009′s This Charming Mixtape from MediaFire here.











