As the sun shined through the massive square windows of a downtown Detroit hotel on Memorial Day, Grant Davis, aka VJ Culture, is picking his way through a “delicious” vegetarian meatloaf. In the true nature of his role as one of the most sought after video jockeys in the game, he is quick to use nutritional visuals to describe (somewhat abstractly) how his job works. “The broccoli connects the wires to the meatloaf, which is the screen,” laughs Davis, “and here is me” — pointing to the mashed potatoes with his fork — “feeling a little mashed after last night.”

