Who would’ve thought that a panel about celebrity tweeting would’ve been so intelligent? When I first saw the description of this panel, I thought it would be a bit of fluff. However, when you put together a panel of people who are not only pop culture reporters, but true journalists, you realize that there’s a lot more going on than just who’s sleeping with whom. (Though there’s plenty of that, too).
At the Tweet Like the Stars: Celebrities Using Social Media to Successfully Build Their Brands panel at Red Bull Space, BuzzMedia organized a panel of well-respected editors and columnists from both print and online entertainment news sources: Mike Hess (Celebuzz), Eloise Parker (OK! Magazine), Bonnie Fuller (Hollywood Life), Rob Shuter (PopEater), moderated by Mike Porath, SVP of Programming at BuzzMedia. They managed to not only successfully examine how celebrities are using social media to build their brands, but also translate how those same techniques could be applied to themselves and to businesses that have nothing to do with entertainment.
