Burberry is one of the most well-established & recognised fashion labels in the world. Formed in 1856 by Thomas Burberry, the company invented gabardine, dressed Roald Amundsen & Ernest Shackleton (the most revered explorers of their time) & designed clothing for officers in the British army. “Burberry classic check”, also known as “haymarket check” is instantly identifiable from it’s black, tan & red pattern.
Burberry had a public image problem in the 1990s, when it fell victim to the problem all fashion houses dread: counterfeiting on an enormous scale. As Burberry had become popular with fans of English football, their classic check started to appear on all manner of items, & sold on almost every street corner. It become the unofficial uniform for less savoury groups like chavs & football hooligans, & severely damaged the public perception of the brand.
When Christopher Bailey joined Burberry as creative director in 2001, the tide began to turn for the British icon. The house turned out truly fashion-forward looks at the speed of light, garnering a gaggle of young new fans. They secured the top British talent for its advertising campaigns, including Emma Watson, Agyness Deyn, Lily Donaldson & Kate Moss. Today, their image is of utmost quality & brave style.
