I don’t know one woman who doesn’t want big sexy lashes! “Last year, while many [makeup] categories remained flat – neither gaining nor losing sales – sales of false lashes grew 6.2%. And sales for eyelash growth stimulators are growing by the double digits, expected to create a $1 billion industry soon.” (www.kissandmakeup.tv) The minimal barrier of entry is of course mascara. My girlfriends and I are constantly commenting on or trying new mascara products. Suckers! All of us. We want so badly to believe what they advertise to us that we will try anything once. I can’t even count how many tubes of mascara I have purchased, only to discard after one or two uses because they failed to deliver on their promises. And don’t get me started on mascara commercials…you do realize that all of those women are wearing fake eyelashes? Sure maybe there’s some mascara on those fake eyelashes but they don’t look that way from mascara alone.
At some point maybe you’ve tried fake eyelashes. Application of them is tough to do alone. You have to practice and get used to doing and then re-doing your shadow because you effed it up, and good, in the process. Ah, the cost of beauty! I’ve played with lashes a fair amount but they are a one trick pony generally speaking. You struggle to get em looking good and they only last one evening.
This weekend I discovered lash extensions. There is a little boutique in Los Angeles called Makeup Mandy’s on Melrose Ave. I have driven past it daily for something like 4 years and always wondered exactly what a “lash bar” meant. After I spent 2 hours in the afternoon watching Nicole Kidman’s endless lashes flutter in Moulin Rouge on TV, I finally decided I needed to get off the couch and investigate this extension idea for myself.
