Red Bull Media House North America, an Emmy Award-winning global media company, has announced the launch of the United States edition of The Red Bulletin a 100-page globally-relevant, U.S. focused magazine that brings to life the creative and adventurous world of Red Bull through spectacular photography and feature stories.

Starting with a monthly distribution of 1.2 Million copies, The Red Bulletin pulls stories from the sports and entertainment backyards of the world with editorial that sets itself apart from any other product on U.S. newsstands, covering a wide spectrum of nationally and internationally relevant interests with a premium level of reporting, photography, video, depth and richness. The magazine honors those who don’t play by the rules, who push the limits, have a lust for life, swim against the current, who have a passion for adventure and are not afraid to walk courageous new paths.

With World Championship pitcher Tim Lincecum gracing the inaugural June cover, the magazine encompasses sports, lifestyle, music, entertainment, art and culture, and is designed to surprise and deliver the unexpected to its readers. The Red Bulletin will launch at more than 20,000 retail locations nationwide beginning May 10 for $4.99 per copy and in the second week of every month.

For those who prefer their magazines on the iPad, The Red Bulletin is available as an app starting May 10, featuring exclusive moving images, behind-the-scenes content and special features. It will be available monthly on the iPad for free through the Apple’s App Store (download here: http://win.gs/ibulletin) and via www.redbulletin.com