No, Bruce Springsteen and Willie Nelson have not taken over Radio City Music Hall… and George Clooney has yet to collect Hollywood’s elite for a chic televised fund raiser that gives them uber street cred… According to media outlets, The BP disaster that has devastated the Gulf Coast is so horrific that we will be dealing with the repercussions for decades. Hundreds out of jobs, animals sick and dying. Kim Kardashian was recently under intense fire from PETA for a photo she tweeted picking up a kitten by the excess skin on the back of it’s neck – yet their lack of anger towards BP and the heartbreaking photos of sea life drenched in black muck has received far less attention.

Even though Hollywood isn’t bending over backwards to riot over the incompetence of whoever is to blame for the unfortunate slaughter of sea creatures, (I love The Little Mermaid, ok? This is a touchy subject for me!) super blog, Tumblr has found a genius way to raise awareness and encourage participation from the younger generation. In case you are not a Tumblr dweller, their dashboard is usually a surfs-up-blue, but to raise awareness of the current crisis in The Gulf, they have changed their dashboard color to a gloomy black (Buzzkill). Tumblr has posted a donation box right within your dashboard, not only allowing you to donate to multiple causes, but also unlocking the Limited Edition Black Dashboard as an account preference. Solidifying the fact that Tumblr is awesome: They are MATCHING all donations made by Tumblr users. You can sign up for a Tumblr account at Tumblr.com or to skip right in to donating to save the likes of Ariel, Flounder, and the singing Lobster… head over to SaveOurGulf.org.

Words by Kinsey Schofield