Electronica has really come to a head of recent in the U.S., opening doors (and windows) for all sorts of new artists (and genres), and Shout Out Out Out from Alberta, Canada are no exception.
As they professed at the Red Bull Moon Tower, “knowing you’re making terrible decisions and knowing that you’re doing it. It’s a song specifically about Austin”. As with this statement, the Shout Out Out Out’s proved to be a good end note to more than a week of music, schmoozing and debauchery in Austin, Texas. The group barraged their listeners with heavy electro big-beat bass; making the crowd sway, shake and gyrate with all the last bits of energy they could muster (at least those who were not flying high on the free Red Bull’s). Shout Out Out Out had the amped-up capacity crowd shaking their moneymaker’s under the moonlight in no time, and offered some solace in their humorous hooks and quirky anecdotes.
Shout Out Out Out is like an electronic big-band; completely filling their stage with digital equipment of all shapes and sizes, a hallmark of the older electronic acts. While their sound is a little fresher heavily layered with vocals that actually have some story behind them or some meaning (unlike the lyrics of many electro outfits). Keeping it up-tempo and ruckus for the majority of their set, the Shout Out Out outs helped get the crowds at the red bull moon tower tapping feet and shaking booties – oh, that and all the gallons of FREE Red Bull – time to fly home…
Words and Photos by Jamie Newman
