Music Freeland: Electronic Currency in the Dance Economy

April 2, 2009 - 9:26 am

If you ran into Adam Freeland, or anyone of them for that matter, you might assume he is a musician – you would be correct. Freeland, the brainchild of the group’s namesake is a group fashioned for the party. Building from Adam’s desire to perform the music he mixed and mashed as a DJ, and a need to rock the crowd harder then ever before.

Adam Freeland has been spinning club bangers and re-mixing the hits around the globe since the hey day of electronica. He also happens to run his Marine Parade label and act as one of the pied pipers of the dance music scene. After years of mixing and mashing parties as a DJ, Adam started “Freeland” a full band of three performing his brand of dirty (sticky) electronica with live instrumentation.  Freeland’s first album COPE plays like dance music on steroids – a multi-dimensional mash of electronica and rock. COPE features the likes of Jerry Casale (Devo),  Twiggy (Marilyn Manson, NIN) and Joey Santiago (The Pixies).

Hailing from all over the globe, the members of Freeland each give their own taste and flavor to the group. Deep, heavily laden and infectious in the breakdown, Freeland is more that just the average electro outfit – there sound is hard to peg but easy to dance to. Built with an electro-skeleton and performed with the sweat and fervor of Rock’n’Roll. Now based out of LA, Freeland promises even more sordid electro confections adding yet another element to augment their sound – sunny skies and the blue waters of the California coast.

Grounded in the club banging electro where Adam Freeland started, there is no telling how far their music will go to make people move. The remix “Under Control” by Alex Metrics (Adam’s current favorite track to spin-out the club kids) has already garnered some heat, proving that there are so many ways to skin an electronic cat.

Words and photos by Jamie Newman

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